Mobile Phone Marketing is the fastest method for brand building. Though many people still treat mobile advertising similar to online or internet advertising. However, Its altogether a different way of marketing and it has much larger audience than the web marketing. Today, most advertising agencies and corporate have started opting the mobile marketing. The SMS or Mobile Marketing has become a new mass media platform and the most common way to reach the audience is SMS Marketing “Short Message Service”. It even provides dual way of communication – you run a campaign using Push SMS and get feedback using a Pull SMS, hence it’s becoming more popular among the business community and is widely used. It’s the best option where you want to measure the people response either geographically or demographically. The best feature of SMS marketing is that it can be scheduled any time, without any prior approvals, it delivers the message fast and and directly reaches to the public.