Why Was the DLT Framework Introduced?

TCCCPR 2018 was introduced to create a framework for controlling unsolicited commercial communication and improving transparency in commercial messaging. TRAI describes the framework as a mechanism that helps commercial communication reach the appropriate recipients according to their preferences.

Step 1: Principal Entity Registration

The business or legal entity sending commercial communication is registered as a Principal Entity (PE). Registration involves providing relevant business and identification information through an applicable telecom service provider's DLT platform.

Depending on the business structure, information and documents may include details such as PAN, GST, TAN, CIN or other applicable business documentation.

Step 2: Register Your SMS Header

A header identifies the sender of an SMS. TRAI's current guidance states that commercial communication is carried through registered headers. The applicable header format depends on the type and purpose of communication.

Businesses should select and register appropriate headers for the communication they intend to send before using them for commercial messaging.

Step 3: Register SMS Content Templates

Before sending messages through registered headers, businesses need to register the applicable SMS content templates. A template can contain fixed text as well as approved variable portions depending on the communication requirement.

Each message should follow the registered template structure applicable to the sender and communication type.

Step 4: Register and Manage Customer Consent

Where customer consent is required, businesses must follow the applicable consent registration process before sending commercial communication. TRAI's current sender guidance specifically identifies customer consent as part of the requirements for applicable commercial communication.

Consent requirements can vary depending on the type of communication and the applicable regulatory framework, so businesses should follow the current requirements of their telecom service provider.

Documents & Information Commonly Required for DLT Registration

The exact information requested can vary according to the entity type and telecom service provider. Businesses should keep their relevant registration and KYC information ready.

Important: Keep Your DLT Information Updated

DLT requirements and telecom processes can be updated through TRAI directions and telecom service provider procedures. TRAI has issued additional directions concerning headers, content templates and commercial communication after the original TCCCPR 2018 framework.

Therefore, businesses should always verify the latest requirements with the relevant telecom service provider or refer to the latest TRAI guidance before registering or sending commercial communication.

Related SMS Services

Once your messaging requirements and DLT setup are in place, explore our SMS communication solutions:

• Promotional SMS – For offers, promotions, campaigns and marketing communication.
• Transactional SMS – For alerts, notifications, updates and other transactional communication.
• Bulk SMS API – Integrate SMS functionality with your website, application, CRM or ERP.
• International SMS – SMS solutions for communication with customers in international markets.
• Bulk SMS Pricing – Explore SMS packages and pricing options.

What is DLT registration?

DLT registration is the process through which businesses register as senders and manage applicable headers, content templates and consent-related requirements for commercial communication under the telecom regulatory framework in India.

Is DLT registration required for bulk SMS?

Businesses sending commercial communication through SMS need to follow the applicable TCCCPR and telecom service provider requirements. TRAI's sender guidance identifies sender registration, header registration, content templates and applicable consent requirements as key parts of the process.

What is a DLT header?

A DLT header is the registered sender identity used for applicable commercial communication. TRAI's current guidance states that commercial communication is carried through registered headers.

What is an SMS content template?

An SMS content template defines the structure of the message that a sender intends to communicate. It may contain fixed and variable portions according to the applicable template rules.

Is customer consent required for commercial SMS?

Consent requirements depend on the type and circumstances of the communication. TRAI's current guidance states that, where applicable, businesses must acquire customer consent through the prescribed consent framework before sending commercial communication.

Can SMS Deals help with DLT registration?

SMS Deals can assist businesses in understanding DLT-related requirements and preparing their SMS communication setup, including sender headers and message templates. Contact our team to discuss your requirements.

Refer to the Latest TRAI Guidelines

DLT and commercial communication requirements may change through regulatory directions. For the latest official information, businesses should refer to TRAI's TCCCPR resources and current sender guidance.