With the help of performance tracking in dash board in real-time, the performance of the campaign can be measured, so as to get more output. Our mobile marketing team helps in managing the required content changes in message, so as to be short and smart, resulting into numbers. It also depends upon the product and target audience area. The message optimization is must for all campaigns, so as to manage the basic keywords or bench mark of the brand promotions. Once the campaign is resulting into performance, It is set for all future campaigns for setting high return of your investment.