Benefits of Bulk SMS in Banking, Financial Services and Insurance Sector01 Sep-2020 - By Admin 18
Digitalization has taken up the controls of market trends. Now everything revolves around one click and more information in less time and few words. Mobile phones are now not just a communication means but a personal space with two or more steps of security. This device is very handy and very close to every human being for many reasons with fulfilling its basic means of existence i.e. communication.
Just like other sectors and Businesses the Banking, Financial Services and Insurance sector also uses this mobile communication for information exchange, communication, marketing and promotion. The oldest, cheapest, safest, fastest and most effective means of this communication is “Bulk SMS”. Unlike any other sector, this sector is very much dependent on the SMS feature for the security reasons majorly. The security could be based on OTP SMS or, transactional SMS or, confirmation SMS or, promotional and marketing SMS or, alert SMS or any other security means.
Bulk SMS service provides a convenient solution to every sector and majorly Banking, Financial Services and Insurance encircling many benefits and key elements.
2. Time-Saving and Convenient: There could be many users using the Banking, Financial Services and Insurance service at a single time. Management of all those users and ensuring the safety of their data and money relies on the Banking, Financial Services and Insurance sector all the time. Bulk SMS provides a time-saving solution by sending many SMS to various users at the same time in just one click.
3. Customer Support: Bulk SMS also acts as effective customer support to the users by catering them useful information in less time and reaching multiple users at the same time. Another way of providing customers with useful solution about their account is by attaching a URL to the SMS.
4. Convenient Marketing: Apart from mandatory information exchange Bulk SMS have also proved useful in the field of marketing. Banking, Financial Services and Insurance sector uses this means for the marketing of new or existing products, discount schemes, bonus or top-up options, survey etc.
Bulk SMS service is a very effective tool available to businesses these days. They not just provide easy communication solutions but also make the customer feel important and informed all the time. In the era of Whatsapp where the businesses are trying to pitch in through digital means as well, SMS is a solution which is reachable to every user even if they do not own a smartphone or if the mobile is out of internet coverage.